Strategy Remastered: Surviving and Thriving in an Era of Digital Disruption

Abstract: Amidst a sea of disruption that is an inevitable outcome from the arrival of the emerging ‘digital revolution’ it is widely accepted that lives will be changed, jobs will be lost and prevailing business models will be obliterated. On the positive side, it is also true that lifestyles will improve, job creation opportunities will flourish and new, exciting, dynamic business models will be born. What’s more, it is inevitable that the arrival of digital technology will finally deliver significant increases in productivity, a prize that in reality, has evaded us for years. This paper provides insight into the practice of Strategy (Remastered), a concept that is explained through its application to participating organisations in the health industry. Companies discussed include Cochlear, ResMed, Philips and Siemens.

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